Privacy Policy

Data Controller

The Villa Group (hereinafter, "The Villa Group," "we," or "us"), with registered address at Av. Francisco Medina Ascencio KM 2.5, Zona Hotelera, Zona Hotelera Nte., 48333 Puerto Vallarta, Jal., is responsible for processing the personal data collected through its websites, applications, forms, contact centers, promotional campaigns, and other channels of interaction with clients and users.

For any questions related to privacy or personal data protection, you can contact us at:

Email: contacto@villagroup.com
Telephone:
Mexico: 800 681 8150
USA/Canada: 1 800 831 1191

Personal Data We Collect

We may collect the following categories of information: Identification data. Full name. Date of birth. Nationality. Gender. Contact information. Email address. Telephone number. Postal address. Reservation and lodging data. Reservation information. Room preferences. Lodging history. Special requests. Payment information. Information necessary to process payments and reservations. Billing information. Browsing and device data. IP address. Browser type. Operating system. Device identifiers. Cookie information. Browsing activity on our websites. Marketing data and communication preferences. Responses to promotions and surveys. Interaction with advertising campaigns. Sensitive data.

In specific cases, we may collect information related to medical conditions or special accommodation needs when strictly necessary to provide the requested services, always in accordance with applicable law.

Purposes of processing

We use your personal data for: Primary purposes. Managing reservations. Processing payments. Providing accommodation services. Responding to information requests. Providing customer service. Complying with legal and contractual obligations. Managing security and fraud prevention. Secondary purposes. Sending promotions and offers. Personalizing content and experiences. Conducting satisfaction surveys. Analyzing customer trends and preferences. Developing marketing campaigns. Creating audiences for digital advertising.

You may object to the processing for secondary purposes by following the mechanisms indicated in this policy.

Consent for Marketing Communications

Where required by applicable law, we will request your consent before sending promotional communications.

These communications may be sent via: email, SMS, phone calls, automated messages, and digital notifications.

Consent to receive promotional communications is voluntary and can be withdrawn at any time.

SMS Communications

When you give your express consent, you may receive SMS messages related to: promotions, special offers, confirmations and reminders, and marketing information.

Message frequency may vary. Messaging and data charges may apply according to your mobile operator's rates.

You can unsubscribe from receiving SMS messages at any time by replying STOP/UNSUBSCRIBE.

For assistance, you can reply HELP/HELP.

Unsubscribing will not affect messages that are strictly necessary for services you have contracted or active reservations.

Tracking Technologies and Cookies

We use cookies, pixels, tags, and similar technologies to improve website functionality, analyze website usage, and deliver personalized advertising.

The cookies used can be classified as follows:

- Strictly necessary cookies: These enable the basic operation of the website.

- Functional cookies: These remember preferences and settings.

- Analytical cookies: These allow us to analyze browsing behavior and improve our services.

- Advertising cookies: These help display relevant ads and measure the performance of advertising campaigns.

- Third-party cookies: Some external providers may install their own cookies in accordance with their privacy policies.

Advertising and analytics tools

We may use tools provided by third parties to measure the performance of our services and campaigns, including: Google Analytics, Google Ads, Google Tag Manager, Google Consent Mode, Meta Pixel, Meta Conversions API, CRM platforms, marketing automation, and web analytics and remarketing tools.

These tools may collect information about browsing, ad interactions, conversions, devices used, and activity on our websites.

Cookie Consent

Before installing non-essential cookies, we will request your consent via a cookie banner or preference center.

You can accept, reject, or modify your preferences at any time.

Turning off certain cookies may affect some website functionalities.

Data Sharing and Transfer

We may share information with: affiliated companies, technology providers, payment processors, marketing platforms, analytics and advertising providers, and competent authorities when legally required.

We do not sell personal data to third parties.

International Transfers

Your personal data may be stored or processed in Mexico, the United States, Canada, or other countries where our technology and business service providers operate.

In all cases, we will endeavor to implement reasonable measures to protect information in accordance with applicable law.

Data Retention

We will retain your personal data for as long as necessary to: fulfill the purposes described, comply with legal obligations, resolve disputes, and meet tax, regulatory, or contractual requirements.

Subsequently, they may be deleted, anonymized, or blocked in accordance with applicable law.

Data Subject Rights

You may request: access to your personal data; rectification of inaccurate information; erasure of data; objection to processing; withdrawal of consent; and restriction of the use of your data for marketing purposes.

Requests should be sent to: contacto@villagroup.com

We may request the necessary documentation to verify the requester's identity.

Information Security

We implement reasonable administrative, physical, and technical measures to protect information against loss, unauthorized access, alteration, disclosure, or destruction.

However, no system can guarantee absolute security.

Minors

Our services are not intentionally directed at minors. We do not knowingly collect personal information from minors without the appropriate authorization from their parents or guardians. If we detect inadvertent data collection from minors, we will take reasonable steps to remove it.

Third-Party Sites

Our websites may contain links to external sites. We are not responsible for the privacy practices of such third parties and recommend that you review their respective policies before providing personal information.

Changes to this Policy

We may update this Privacy and Cookie Policy at any time. Changes will be posted on our websites and will be effective upon posting.

Contact Us

For any questions related to privacy or personal data protection:

Email: contacto@villagroup.com
Telephone:
Mexico: 800 681 8150
USA/Canada: 1 800 831 1191